- Nobody really managed to make a good shopping and buying experience in mobile. Our starting point

With a new mobile marketplace for beautiful things hoping osom find their own niche in the tough market for buying and selling services. The goal is to become dasco the European market leader in the segment, and ultimately believe CEO Anton Johansson to osom will be an app to sell almost anything.
Osom is an app that at first glance appear to be strikingly similar to Instagram. There are large square pictures and buttons to like and comment, but with a buy button in one corner. The idea is that anyone dasco should be able to take a picture with her cell phone, add up to the service for posting something dasco for sale. Advertising costs nothing. Founder and CEO Anton Johansson calls it a "social dasco and mobile marketplace for beautiful things."
- Nobody really managed to make a good shopping and buying experience in mobile. Our starting point was to apply trade in a successful social interface. The best social experience in the cell phone we thought was Instagram, they have got to the integration between users in a crazy good way. It may not be possible to build a traditional shop that way, but it is possible to build a marketplace.
The app released for Apple's iOS during the day and early osom focuses on the market for fancy things, fashion and vintage gadgets. Such as today often show up on blogs and own hashtaggar on Instagram as # BUY & SELL. According to Anton Johansson, dasco it was a pretty easy choice once they analyzed their potential market. Even today sold much stuff in this category via Instagram, although the platform dasco is not designed for and adapted to the sale.
- Our goal is to become Europe's largest market in this segment. We invest in Sweden, Germany and the UK initially, but the app is available in all countries and if it becomes popular in Australia so it's okay. In the longer term, I believe we will attract a wider audience. But to succeed, we must receive both buyers and sellers, and it's easier if you have a clear niche in the beginning.
Behind osom are three founders, Anton Johansson, who has worked at Twingly and that also drives the headphone shop Headler, Björn Fant, who previously worked with VideoPlaza and Jalbum and Marcus Smith, who worked with Anton Johansson at Twingly.
- Me and Bear had worked in startups long. We met at a lunch and started talking about doing something together. My colleague Marcus was in the same situation, so we started dating and feeling in if we could be a good basis constellation. We decided to do something together before we came to what we would do.
Along the way, three more people have been added as co-founder. The company's first eight months, the founders funded themselves, but now they talk actively with business angels and venture capital company with the goal to bring in an external round of capital within the next six months.
- It is a very good climate right now. Especially for Swedish companies. I've met people in Cologne, Berlin and London, and none are so popular to talk to as Swedish startups, you can see that Stockholm has something going on. I get emails almost weekly from investors asking if other interesting companies.
What: Purchase and sales services for "fancy" things Mobile Founded: September 2012 Founder: Anton Johansson (Twingly, Headler), Marcus Smith (Twingly) and Björn Fant (Video Plaza, Jalbum). During the work, even Christoffer Vestin (MTG), Markus Lagerstrom (MTG) and Eric Martinsson (Headler) been included as co-founder. Funding: The three founders funded the company initially, but according to Anton Johansson ongoing discussions with both business angels and venture capital company with the goal to bring in external capital within dasco the next six months.
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